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about

hello there, i'm john williams taylor, a hands-on design leader who specialises in enabling and scaling product design as a discipline to support growing products and businesses — whether as a the first design hire a company makes, or supporting an existing group of designers, researchers, and writers.

it's pretty unlikely that you've stumbled across this site, so i'll assume a former client, colleague, or friend has recommended me. throughout my now 20+ year career that's how the majority of my roles and projects have started out, which i hope speaks to some aspect of the impact and quality of the work i do.

as a design leader i drive impact by focusing on understanding, distilling, and simplifying complex problems and opportunities into intuitive, delightful, and empowering experiences that make a meaningful difference in peoples' day-to-day lives.